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Milkman Teaches Children about Environmental Conservation.

This weekend, parents and children who attended the Go Green festival got a chance to learn about environmental

This weekend, parents and children who attended the Go Green festival got a chance to learn about environmental conservation and participate in a free recycling workshop courtesy of VTD dairy’s MilkMan yoghurt – the main sponsor of the 2016 Christmas Green Festival.a-girl-wears-a-mask-made-from-a-used-milkman-can-this-was-during-the-milkman-recycling-workshop-at-the-go-green-festival

The recycling workshop, into which kids were admitted free of charge every round hour simply by presenting an empty MilkMan can, saw them make many awesome items such as spy masks, awesome shakers, cool hats and crowns as well as fancy hair bands from their MilkMan yoghurt cups.

Held annually since 2012, the Go Green festival, which attracts over 10,000 children, is aimed at enlightening the children on the values of conserving our environment through fun engaging activities. Last year, various exhibitors came on board to engage the children in more exciting ways on how to conserve the environment.

Speaking on behalf of MilkMan, Ms. Noa Hameiri, the Chief Marketing Officer, expressed excitement at the opportunity to directly engage children and teach them about environmental sustainability – something MilkMan is very passionate about.

“MilkMan and Go Green share the same eco-friendly agenda and that is the reason as to why we decided to take part in the festival, teaching the younger generation why and how they should conserve the environment and the benefits to their future and the future of the next generation,” she commented.

Hameiri also explained that sustainable environmental conservation and social development are some of MilkMan’s key concerns.

“At our factory in Rushere, we have put in place a state-of-art waste water treatment facility in order to ensure that our operations will not harm the environment,” she stated, adding that MilkMan supports the local community by purchasing all the milk from the farmers in the region thus offering them and their families a stable source of income.

In addition to the recycling tent, Milkman also had 4 points of sale throughout the day where everyone at the festival had an opportunity to purchase all the flavors of MilkMan yoghurt at UGX1,500 for the individual size and UGX3,000 for the family size.

a-gentleman-teaches-kids-how-to-make-masks-from-used-milkman-cans-this-was-during-the-milkman-recycling-workshop-at-the-go-green-festival

conservation and participate in a free recycling workshop courtesy of VTD dairy’s MilkMan yoghurt – the main sponsor of the 2016 Christmas Green Festival.

The recycling workshop, into which kids were admitted free of charge every round hour simply by presenting an empty MilkMan can, saw them make many awesome items such as spy masks, awesome shakers, cool hats and crowns as well as fancy hair bands from their MilkMan yoghurt cups.

Held annually since 2012, the Go Green festival, which attracts over 10,000 children, is aimed at enlightening the children on the values of conserving our environment through fun engaging activities. Last year, various exhibitors came on board to engage the children in more exciting ways on how to conserve the environment.

Speaking on behalf of MilkMan, Ms. Noa Hameiri, the Chief Marketing Officer, expressed excitement at the opportunity to directly engage children and teach them about environmental sustainability – something MilkMan is very passionate about.

“MilkMan and Go Green share the same eco-friendly agenda and that is the reason as to why we decided to take part in the festival, teaching the younger generation why and how they should conserve the environment and the benefits to their future and the future of the next generation,” she commented.

Hameiri also explained that sustainable environmental conservation and social development are some of MilkMan’s key concerns.

“At our factory in Rushere, we have put in place a state-of-art waste water treatment facility in order to ensure that our operations will not harm the environment,” she stated, adding that MilkMan supports the local community by purchasing all the milk from the farmers in the region thus offering them and their families a stable source of income.

In addition to the recycling tent, Milkman also had 4 points of sale throughout the day where everyone at the festival had an opportunity to purchase all the flavors of MilkMan yoghurt at UGX1,500 for the individual size and UGX3,000 for the family size.

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Airtel Uganda hands over third car to winner.

As part of the ongoing ‘MujjeTulumbe” consumer promotion, Airtel Uganda has today rewarded their third loyal customer with a brand new Toyota premio.

Amiri Sunday Kawooya a resident of Kayunga district is this week’s winner of one of the eight brand new cars being given away courtesy of Airtel in an effort to rally more support for the Uganda cranes match come 4th September where the team will be playing against Comoros for the AFCON 2016 qualifier position.

Kawooya Amiri Sunday the third car winner of Mujje Tulumbe  pomotion being congratulated by Airtel Uganda Head of Brand and Communications Remmie Kisakye as his family looks on.

Sunday was so excited and close to tears as he exclaimed “This is a dream come true and I could never have achieved it without Airtel’s intervention”.

“I would like to thank Airtel Uganda again and assure them that we are behind the Uganda cranes as they play against Comoros next month” he added. He was joined by friends and family in celebrating his surprising and pleasant win.

Commenting at the car handover, Airtel Uganda’s Head of Brand & Communications, Remmie Kisakye said “We launched this consumer promotion to mobilize all Ugandans to come and show support for our national team and to reward all our loyal subscribers who are consistently using Airtel,” adding that this promotion intends to mobilize all Ugandans to come and show support for their national team.

Aside from the cars, Airtel subscribers are winning 100 tickets daily to watch the match live and UGX 1,000,000 also on a daily basis.

The “MujjeTulumbe” consumer promotion commenced in July and is running for 53 days, this will give all Airtel subscribers a chance to win something every day.

To be part of the lucky winners, all one has to do is recharge today through Airtel Money, e-recharge or use a voucher and they will stand a chance to win.

Study Shows Executives Faced With Content Overload Are Consuming More Content From Fewer Sources.

Overwhelmed by the amount of content coming at them, executives say they are more discerning about the sources they chose, and reward brands that are credible thought leaders with sales, loyalty and advocacy. This was one of a series of findings contained within a new global study released today by The Economist Group in association with Hill+Knowlton Strategies.

The study, Thought leadership disrupted: New rules for the content age, explores the continuing relevance of one of marketing’s most enduring and popular strategies at a time when the explosion of content is overwhelming the c-suite.  It is based on a survey of or more than 1600 producers and executive consumers of thought leadership content worldwide.

It concludes that while thought leadership can still offer big rewards, practitioners face several challenges. These include the need to refocus on producing original, evidence-based content and embed greater discipline in its development – while at the same time continuing to push back the frontiers in terms of targeting, presentation and delivery.

“C-suite and senior executives are overwhelmed by content but continue to seek out new thinking and ideas that are credible, innovative and fact-based. They’re consuming more thought leadership, but from fewer sources. For marketers to make the list they need to reverse the trend of ‘more is better’ in favour of doing less, but more impactful, work.” said Jeff Pundyk, SVP Global Integrated Content Solutions at The Economist Group.

Lars Erik Grønntun, Chairman & CEO of Hill+Knowlton Strategies EMEA added:  “The study exposed a big shortfall in the discipline applied to the development of thought leadership. Presently marketers appear to be struggling with internal alignment and who to involve as well as connecting goals and KPIs. Thought leadership is a strategic activity and as such should apply far greater levels of rigour, much as you’d expect of any other high value activity.”

Summary of findings

  • Three out of five global executives sometimes feel confused or overwhelmed by the volume of content they encounter, with more than half noting that “intrusiveness” has increased.
  • Still, marketers continue to churn out content: 80% plan to increase the amount of thought leadership they produce in the coming 12 months.
  • Both executives and marketers agree that, on average, only a quarter of all the thought leadership content seen every day is engaged with, leaving much to go to waste.
  • And, more than 60% of marketers strongly agree or somewhat agree that internal alignment is a barrier to creating effective thought leadership.
  • On a more positive note, the vast majority of executives recognise an improvement in presentation and accessibility.
  • But, 75% have become more selective about the thought leadership they consume, with just over 80% citing the volume of content as the reason.
  • Yet 33% of executives consume thought leadership daily and 20% have increased consumption “a lot” over the past 12 months.
  • And, after consuming compelling thought leadership, seven in ten consume more from that same source; 76% are influenced in their purchasing decisions, 67% would be willing to advocate for that brand; and 83% are influenced in the choice of potential business partner.
  • Marketers see thought leadership as a flexible strategy that can help with a range of goals: differentiation (47%); recognition for company or individuals; (42%) building brand awareness (34%); increasing revenue (27%); paving the way for a change of direction or entry into a new market (20%); and supporting the policy agenda (17%). However only 8.8% currently use thought leadership to campaign on societal issues.
  • Compelling thought leadership is “innovative”, “big picture”, “credible”, and “transformative”, while unimpressive content is “superficial”, “sales driven”, and “biased.”
  • Credibility of thought leadership is based on the quality of research, not the brand; nearly half of executives would consider a new source of content if it were a “source of hard facts”.

Definition of thought leadership used in the study 

Thought leadership is the practice of influencing a community of interest by developing information, analysis and insight that helps its audience understand its world and plan for the future. It can be delivered through any medium, and can help companies raise awareness, shift perception and increase the status of their brand.

For more information please visit: http://tldisrupted.com

Ronald Otile retains his Tusker Malt Uganda Open title.

Ronald Otile successfully defended his Tusker Malt Uganda Open trophy after a four day play at the Kitante Golf Course.

Ronald Otile led his group by five shots as he posted a score of 74 on day four of the Tusker Malt Uganda Open. He posted an overall score of 291 (74, 69, 74, 74) to defend his title.

Ronald Otile winner of the Tusker Malt Uganda Open amateur stroke play championship

Adolf Muhumuza who gave Otile a run for his money, came in second with a score of 296. He had led on day one of the Open but was unable to maintain his lead throughout the tournament. Although Muhumuza was playing in his last tournament as an amateur, he was all praises for having faced a formidable opponent in Ronald Otile.

Uganda Breweries Managing Director presents the Tusker Malt Uganda Open trophy to Ronald Otile 2

Kenya’s Muchangi Paul was the third runner up with a score of 301 whereas Zambia’s Aaron Simfukwe came in fourth with a score of 304. Seasoned golfer Basabose John was fifth after posting 304 and Rwanda’s Nsabimana Alloys finished in sixth place on 304 as well.

Ronald Otile drives a shot as he seeks to retain his Tusker Malt Uganda Open title

Speaking to the champion Ronald Otile, he said; “I trained so hard with my partner to be able to retain this trophy. I worked so hard and you can see that my game has improved tremendously. I thank everyone who has supported me and I hope to be back next year to defend my title.”

Ronald Otile after putting at the final hole

The Tusker Malt Uganda Open is in its 6th year and the partnership that Uganda Breweries Limited through its flagship premium beer Tusker Malt lager enjoy, is ever growing stronger.

2016 Tusker Malt Uganda Golf Open winner Ronald Otile being presented by hi trophy

During the awards ceremony hosted by Johnnie Walker, the Uganda Breweries Limited Managing Director, Mark Ocitti said; “We increased our contribution to the Uganda Open because of the success that we have witnessed over the years. Last year, we witnessed Otile set a record by winning both the amateur and pros tournaments. He has been outstanding this year as he has showed us that the investment made to take him to a golf academy is already paying off. Well done.”

Ronald Otile checks out the ball line for his final play of the Tusker Malt Uganda Open.

The Uganda Golf Union has introduced a new regulation whereby the top ten winners of the amateur Open are allowed to play in the pros tournament of the Tusker Malt Uganda Open. This means that we shall have an opportunity to watch these youngsters take on the pros come August 31st.

The Tusker Malt Uganda Open will return on the 31st August as the professional golfers take to the green to battle it out.

Uganda Breweries Limited, through its flagship premium beer Tusker Malt Lager, for the 6th year in a row, are the title sponsors of the Uganda Golf Open. Tusker Malt Lager moved to augment its commitment to the game of Golf by further increasing its cash sponsorship from UGX 200 million shillings to UGX 230 million shillings. An additional UGX 270 million shillings as noncash sponsorship has also been injected into the tournament, taking the total sponsorship kit up to UGX 500 million shillings.

Tusker Malt Lager embodies the spirit of the game of golf. Tusker Malt lager is slow brewed with an ingredient base of 100% malt giving it that unmistakably rich, smooth premium taste that is widely recognized and that consumers have grown to love.

Uganda’s top Amateur Golfers promise to tussle it out at the Tusker Malt Uganda Golf Open.

Adolf Muhumuza, the Uganda National golf captain has come out guns blazing as the team prepares for the upcoming Tusker Malt Uganda Golf Open set to tee off on the 10th – 13th August for the amateur players.

Playing in his last year as an amateur Golfer, he has warned that there is everything to play for at this year’s Golf Open. Adolf whose home course is the Toro Golf Course said that he has been making major preparations from the way he trains to the way he eats.

Adolf Muhumuza

“I am on a special diet of less Carbohydrates and more Proteins as I finalize my preparations for the upcoming tournament. I have been perfecting my drive and Wedge selection. I have also put in some good practice time at the Kitante Golf Course.” he commented.

Adolf who started out as a Caddie, has been playing golf for 9 years. His most recent performance was at the Mehta Open where he came in second after recording a level par result.

Speaking about the upcoming Open, Adolf said; “It is always very challenging. It gathers local and International acts. I am looking forward to seeing and playing alongside Ronald Otile and some major opponents such as; the Kenyan captain – Bo Ciera and Zambia’s Aaron Simfukwe.”

Aaron Simfukwe will be one of the main threats for the Ugandans. He has just won the Windhoek Lager Africa Jacket title.

Adolf won’t be the only player to look out for at this year’s Tusker Malt Uganda Open. He will be accompanied by other equally talented players such as; Grace Kasango, Isma Mahmoud, Ronald Rugumayo and Ashraf Bagalana.

The amateur players are being coached by Amos Kamya at various Golf Courses in the country. The National Team coach said; “It is going to be a hugely competitive tournament. Little known talent and even already known names will get to show off their skills. The players are mentally and physically ready. But they will also get the opportunity to watch the Pros playing which will be a blessing for them as they will get to interact with them and discuss tips of the game.”

Tusker Malt Lager has increased this year’s cash sponsorship of the Uganda Golf Open from UGX 200 million shillings to UGX 230 million shillings. An additional UGX 270 million shillings as none cash sponsorship has also been injected into the tournament, taking the total sponsorship kit up to UGX 500 million shillings. The sponsorship kits include: media, player uniforms, merchandise, and logistical elements for prize giving dinners among others.

After the amateurs, we shall have a thriller as the professionals will take to the greens from 31st August – 3rd September, 2016.

Tusker Malt Lager embodies the spirit of the game of golf. Tusker Malt lager is slow brewed with an ingredient base of 100% malt giving it that unmistakably rich, smooth premium taste that is widely recognized and that consumers have grown to love.

Tusker Malt Lager increases its cash sponsorship for the Uganda Golf Open.

Uganda Breweries Limited, through its flagship premium beer Tusker Malt Lager, for the 6th year in a row, has been unveiled as the title sponsor of the Uganda Golf Open that is set to tee off on the 10th of August, 2016.

Following the tremendous success of last year’s Uganda Golf Open, Tusker Malt Lager has moved to augment its commitment to the game of Golf by further increasing its cash sponsorship of this year’s Open. Mr. Nyimpini Mabunda, the Uganda Breweries Limited Managing Director, made the announcement at a press conference held at the Uganda Golf Club – Kitante. Tusker Malt Lager has increased the cash sponsorship to the Uganda Golf Open from UGX 200 million shillings to UGX 230 million shillings.

UBL Manging Director Mr. Nyimpini Mabunda hands over the dummy cheque to Johnson Omolo the President of the Uganda Golf Union

An additional UGX 270 million shillings as none cash sponsorship has also been injected into the tournament, taking the total sponsorship kit up to UGX 500 million shillings. The sponsorship kits include: media, player uniforms, merchandise, and logistical elements for prize giving dinners among others.

“We have increased our sponsorship to resonate with the status that the game of golf has attaining. The Tusker Malt Uganda Open provides an opportunity for renewal and development of golfing skills in Uganda, and initiation of new acquaintances while renewing old ones. As all true sports lovers know, the beauty of the whole exercise is not just in winning but in participating.” Said; Mr. Nyimpini Mabunda, the Uganda Breweries Limited Managing Director

The Uganda Golf Club Course, which is considered to be one of the toughest courses in the country, will be awash with over 500 amateurs, pros and seasoned pros as they try their hand at not only outsmarting their competition and being bestowed upon the title of 2016 Winner of Uganda Golf Open.

According to the Uganda Golf Union, there will be two parts of the tournament. The armatures will be playing from 10th – 13th August, 2016 while the professionals will play from 31st August – 3rd September, 2016.

Mr. Johnson Omolo, the President of the Uganda Golf Union explained that in order to attract a sizeable field from the Sunshine Tour and MENA (Middle East and North Africa) regions, the dates for this year’s Uganda Open had been chosen to suit their schedule.

“We had consultations with the Sunshine Tour team and we set our dates for this year’s Golf Open, so that we could have the participants from the tour also participate in Uganda. We are also hoping to attract players from the MENA (Middle East and North Africa) tour. The course at the Uganda Golf Club has been prepared to match the highest global standards. All tests that have been carried out on these luscious grounds have proved that the club has the capacity to handle a tournament of this magnitude.” Reiterated Mr. Johnson.

So far, Uganda Golf Union has received confirmation of 15 national team entrants from Kenya led by Captain Bo Ciera for the Amateur event. Other entrants are from Zambia, Tanzania, Rwanda and Burundi.

This year, Tusker Malt Lager has staked out a prize award of UGX 110 million shillings for the professionals.

Restating their support, UBL Managing Director Mr. Nyimpini concluded; “Our ultimate aim is to work closely with the union to turn the Tusker Malt Uganda Golf Open into one of the biggest and most sought after tournaments in Africa. To the Ugandan golf professionals and amateurs who will participate this year, we wish them the best of luck as the fans will be awaiting for yet another local champion.”

Tusker Malt Lager embodies the spirit of the game of golf. Tusker Malt lager is slow brewed with an ingredient base of 100% malt giving it that unmistakably rich, smooth premium taste that is widely recognized and that consumers have grown to love.

Ruhunda: A window into Rwanda’s living soul

The Coca-Cola Company joined with Ericsson (NASDAQ:ERIC), Medshare, Pentair (NYSE:PNR), Phillips (NYSE:PHE), Solarkiosk and TIGO Rwanda (OTC:MIICF) to officially open a flagship EKOCENTER site in Ruhunda, Rwanda. The solar-powered site stands to benefit up to 25,000 local residents with access to services that have not been readily available, including Wi-Fi-enabled internet access, mobile charging services, a retail store, the only fully lit football field outside Rwanda’s capital of Kigali, improved medical services and purified water.

Speaking at the opening, Muhtar Kent, Chairman and CEO of The Coca-Cola Company, said: “We launched EKOCENTER because we know that our growth and our partners’ growth can only be sustainable when the communities we serve are strong. By working across the ‘golden triangle’ of business, government and civil society, we believe we can support increased local investment and help make communities like Ruhunda more economically and socially sustainable.”
Launched by Coca-Cola in 2013 as a social enterprise initiative to empower communities while enabling business and local economic growth, EKOCENTER relies on partnerships across the public and private sector to operate sustainably.

Liked the caption about “This is Spa…” 😂

Thank you Allan.

Allan's Wordy World

EKOCENTER RUHUNDA 20161306 (11).jpg The golden triangle of civil society, business and government all in one picture

On several occasions I have mentioned to my friends who have not been to Rwanda that the best thing they can do is stop just hearing about the country and come see it for themselves. This is because often times those outside the borders of this country only get to hear of it in exaggerated extremes. Either that it is the worst place on earth or that it is the synonym for Utopia.

Yet Rwanda is like a living thing with challenges here and there but with a resolve not to let those challenges hold it back. When you come down here and see it, touch it and smell it you can then not only know Rwanda but also understand it. When such people heed my advice and show up or show up under different circumstances, I…

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