As part of the consumer launch re-enforcement activities, the brand will be unveiling the new look through an All Black VIP Party with West African Songstar Wizkid as the headline act on Wednesday 22nd October, 2014 as it consolidates its position as the leading stout in the Ugandan market.
Speaking to the media at Golf Course Hotel, Mark Mugisha, Marketing Manager Uganda Breweries Limited said that the new signature style will keep Guinness relevant with a new generation of consumers for years to come.
“Whilst we’ve changed our appearance, you’ll be glad to know we’ve kept the distinctive rich taste you know and love, “he added.
Addressing the media the media fraternity at Golf Course Hotel Nigeria’s Prince of Pop, Ayodeji Ibrahim Balogun A.K.A Wizkid promised to thrill his fans in Kampala being the first time he will be performing in Uganda.
“We are celebrating, not just the new look but Guinness’ consistency over time that our consumers have known and loved. Wizkid is a multi-talented artist whose music resonates with our consumers’ unique tastes. We are proud to have him as we celebrate Guinness’ adventurous character,” Mark Mugisha commented.
The new look Guinness pack comes with more pronounced features including an accentuated harp, a more distinct, Arthur Guinness signature and a stylish foil cover that gives the pack a modern contemporary look.
Guinness’ stunning transformation of its iconic Foreign Extra Stout packaging reflects the adventurous character of the brand.
“Guinness is definitely a brand that has redefined the experience in our market from time past with dynamic innovations leading to this moment. As we celebrate the new Guinness look our customers will be proud to note that that rich, dark and deeply satisfying taste has been maintained,”added Phoebe Nakabazzi Guinness Brand Manager
The stout has held consumer engagement activities such as the popular television show, Guinness Football Challenge, Guinness Make it happen campaign and the Ticket to Greatness campaign.
Within Africa, the East African region is Guinness’ second biggest market while Africa accounts for 75 per cent of the global growth of the brand.
Over the last 49 years, Guinness has consistently showcased its dynamism as an innovative brand that keeps up with the latest global trends.