Airtel Uganda today announced its brand re-launch through a new thematic “Together we can” campaign. The announcement took place today at a breakfast held at the Mountains of the Moon Hotel presided over Mr. Richard Ruhinga by the Chairman LC5 of Kabarole district and customers and retailers of Airtel to celebrate the collaborative success of the one network’s new campaign.
The event was also highlighted by the handing over of the 7th Airtel Toyota Harrier car that was won by Felix Amooti through the Kyakala promotion which involves people winning 5 million UGX daily.
Speaking at the launch Airtel Representative Mr. Prasoon Lal, Marketing Director, said: “Airtel globally, has shaped an unparalleled opportunity to give more consumers consistent and innovative service through the One Network initiative. This new campaign signifies the collaborative success of the integrated systems we have achieved in the one network notion.
Since the merger Airtel has re-launched their brand under this new campaign which encompasses all their achievements and milestones that they have been able to accomplish since May 2013. Airtel, in terms of network development has been able to come up with new innovations and the completion of the integrated systems which was an essential part of this merger.
Last year Airtel set out on an ambitious 100 day network expansion campaign that saw tremendous improvement in network throughout Uganda. This was achieved with more site coverage whereby Airtel was able to ensure that their customers are able to have a better experience from wherever they are with no restrictions.
The launch of the Airtel Money and Warid Pesa platform has been re-designed to improve the user experience from all aspects. Both platforms now have the same interface and experience for the customers both on 070 and 075 platforms. This has enabled Airtel’s customers to transact affordably and with the convenience and flexibility to receive and send money where it’s needed instantly, securely nationwide.
Within Airtel money we have improved platform administration & operation through superior payment functionality that is applicable to services such as taxes, water and electricity bills, Pay TV, mobile banking and insurance, E-booking, airtime purchases and making it more suitable for the customers’ different lifestyles by making payments easier.
The One Network has been introduced to more than 7.2 Million customers in Uganda and also caters to those on the previous Warid network who weren’t able to use this roaming feature. This a key breakthrough for Airtel customers who are now able to travel to any of the countries where Airtel operates and can use their local line, be able to enjoy benefits such as making calls at local rates, load airtime from their home country and the one they are visiting. Customers with this feature are still able to operate Airtel money with people back home and receive calls without being charged a roaming fee, which is a first for a Ugandan telecom.
Speaking at the launch in Kampala on the 21st January 2013, H.E Vice President Edward Ssekandi emphasized the importance of a vibrant ICT sector and encouraged the ICT sector to put more effort towards developing products and services that are able to increase opportunities for the youth across the country.
In Fort Portal, Mr. Richard Ruhinga said “I am particularly pleased with the efforts being by Airtel to make internet available to more people across the country. With the re-launch of Airtel Uganda with all the products accompanying it, I am certain that TOGETHER WE CAN achieves all the above cherished goals and objectives in the modernization drive of this Country.”
Airtel has rolled out an integrated campaign to reiterate its brand belief “Together we can” and reinforce the iconic stature of the Airtel Brand through a larger than life association and expression. With the “Together we can” campaign, Airtel has shifted their communication premise from a network that helps build one-to-one relationships to the one that helps us maintain and nurture multitudes of relationships that make us the kind of people we are.
With the support of the regulators such as UCC, Ministry of ICT and the Ugandan Government, these entire milestones have been achievable and they have been able to give our great nation Uganda a platform to grow businesses.”
This launch of the new campaign has been followed by carnivals with the aim of bringing people together to receive the campaign message throughout the country. These carnivals entail engagement of customers in interactive yet memorable activities that can bring people in a community together and rewarding them. The first brand re-launch took place in Kampala on the 21st January 2013 and Airtel expect more re-launches that shall target upcountry towns will include Masaka, Mbale, Jinja, Arua & Lira. Activations will entail engagement of customers in interactive yet memorable activities that can bring people in a community together and rewarding them. The carnivals will be packaged with activities in line with sports and music which customers easily relate to and love doing.