Scanad Uganda, one the leading advertising agency in Uganda has won Silver Loeries at the 2013 Loeries Awards that took place in Cape Town on 21 and 22 September this year. Scanad was recognized for its SunDial billboard, for Warid telecom. With the SunDial billboard the sun casts a shadow pointing to a particular country, and at that time people could call that country at the lowest rates.
The Loeries, in its 35th year, is the most prestigious award in our region and has expanded to encompass all areas of brand communication including television, radio and print, communication design, direct marketing, PR Communication, live events, sponsorship, digital communication and integrated campaigns.
Commenting on this work, Scanad Creative Director Mr. Amol R Kulkarni said “Brand communication or an advert creates brand awareness. Sometimes – a very few times – it does something extraordinary. It makes an impact far greater than normal and is noticed and talked about. Not just by the consumer who sees it but also the international advertising fraternity. I would like to thank my team here at Scanad, Swangz Avenue, our production house for this project and our client Mr. Shailendra, CCO, Warid Telecom, who from the very start believed in the idea and extended his support”
The company said that Advertising awards gives it great chance to push the creative boundaries.
“Awards are as important to a brand as getting their numbers from the market. I would like to thank my team here at Scanad for all the efforts and hard work they put in,” said Sandeep Inamke, Managing Director, Scanad.
Scanad Uganda has been in operation for the past 21 years, managing multiple clients across different sectors of the economy.